Hello !

Welcome on my blog ! I am Chloé Goumand, 4th year student at ESSCA. I am creating this blog for my CRM module. I'll describe the CRM strategy of the shopping brand online: ASOS. Let's discover that together !

Presentation of the company #asos


ASOS.com is one of the UK largest online-only fashion store, the company was founded in 2000 by Nick Robertson. Asos is targeting teenagers and Young adults, called the « 20-something ». They offer a wide variety of clothes and accessories including more than 850 brands.


Mission: sell cutting edge fashion from around the world on asos.com
Vision: To become the number 1 fashion destination for 20-somethings globally.

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