Online Vs traditional tools #asos

Online tools:

In order to set up its customer retention, acquisition and re-engagement strategies, Asos made a partnership with the smartFOCUS software.

This platform will allow ASOS to maintain customer data and realise the value of customer information by profiling customers accurately. All this information will help ASOS to send an adapted content to the right customer and the platform also provide facilities and advice to build a strong CRM and Marketing strategy.

Online tools used by asos:

- A strong social media presence (Facebook, twitter, instagram...)

- Targeted Newletters

- E-mail with promotions

- Targeted banners on a lot of websites

- Mobile App

- Strong SEA & SEO strategies

The strong knowledge of the customer provided by smartFOCUS associated to the online tools used by ASOS allow to set up an intelligent and targeted CRM strategy.

Offline tools: 

- Sponsoring abroad (TV shows and charity events)
- Promotionnel events (win trips to fashion shows all over the world)
- Hot line to respond to customer issues

Obviously, an entire team is dedicated to manage the customer relationship management.