Competitive advantages #asos

• A very attractive product & services proposition:

Products:
- An appealing and wide range of products
- Very competitive prices (low and high quality clothes at reasonable prices)

Services:
- A very convenient services proposition (free delivery, free return, speed delivery (4 to 10 days)
- Creation of a market place to get the opportunity to the customers to sell their own items and creations.
- A fashion finder plateform to allow people to be aware of the new trends and the most popular outfits.

• An incontestable success online

- Asos is the  the most liked fashion retailer on facebook.
- Asos is the second more visited clothing retailer on the planet (after VANCL.com)

• An international network (fast growth of international selling thanks to the online model of ASOS.)

Nick Robertson, ASOS CEO : "Do what's right for the customers, not what's right for the business"