Hello !

Welcome on my blog ! I am Chloé Goumand, 4th year student at ESSCA. I am creating this blog for my CRM module. I'll describe the CRM strategy of the shopping brand online: ASOS. Let's discover that together !

Some figures #asos


  • Global sales increased of 40% last year (2013)
  • International sales represent 63% of the total
  • Selling over 65,000 branded and own- brand products
  • A gross profit of £398 million (+41%)
source: http://www.asosplc.com/

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