Segmentation #asos

The webiste clearly shows that ASOS segmentation is based on several criterias :

•  Socio demogrpahic criteria :

 # AGE

o   Twenty something (20-30 years old)

# GENDER

o   Men

o   Women

• Physical criterias:

#    Little women (Asos petite)

#    Curvaceous women (Asos curve)

#   Pregnant women (Asos maternity)

Asos stressed on the women segment which the more grooming segment.